Snug Farm
Logo/ Branding
Snug Farm recently expanded from its farm-specific product line and added some sister brands of clothing, and apothecary products. Their desire was to create separate logos for the different wings of their company. I designed this and updated their main logo, to work together as one cohesive brand. Snug Farms products are made to promote a healthy lifestyle and mind.
Design Rationale
The framework for this design was pretty well laid out since it was to be sub logo’s to their Main logo. The goal was to use the same branding concepts of Vintage fonts, with victorian and art nouveau influence. The client wanted to incorporate botanical drawings of hemp plants, along with drawings of farm animals. For their clothing company labels, they wanted to keep it simple and elegant, with a blue jay feather detail.
